Sometimes the truth doesn’t just hurt.

It kills.

And that certainly is the alarming truth about our world’s water crisis.

When United Nations Secretary-General Ban Ki-moon spoke to the World Economic Forum in Switzerland last January, his primary focus was the world’s growing water crisis. “A shortage of water resources could spell increased conflicts in the future…. Population growth will make the problem worse. So will climate change? As the global economy grows, so will its thirst. Many more conflicts lie just over the horizon.”

In other words, we will see more and more wars fought over water in our lifetime, and with the causes getting progressively worse all across the planet, the potential loss of life is both horrendous and staggering.

And that’s just one of the ways our world’s water crisis has become frighteningly lethal.

Today, the water and sanitation crisis claims more lives through disease than any war claims with guns. According to Anders Berntell, Executive Director, Stockholm International Water Institute, when there are one billion people who lack safe drinking water and 2.5 billion who lack safe sanitation it becomes “an acute and devastating humanitarian crisis.” It is estimated that half of the world’s hospital beds are occupied by patients suffering from a water-related disease. Those diseases are the leading cause of death for children under age five. Even worse, the lack of clean, safe drinking water kills nearly 4,500 children per day, and over five million people die from waterborne diseases every year.

Since these statistics are so horrific, it would be easy to allow your mind to say “it can’t be possible” or “that’s only happening in small regions of the world” in order to cope with it.

But sadly, the painful reality is that it is happening everywhere.

It is estimated that a third of the world's population now lives in water-stressed countries. Current projections show that this number could rise to a total of two thirds by 2025. And a recent report shows that the water crises intensified by drought may leave more than 11.5 million people in Kenya alone in need of food aid in the next six months.”

By now you may be asking yourself if there can ever be a rainbow in a planet that’s lacking rain, underground reservoirs, and other clean sources of water.

Fortunately, the answer is yes.

However, it will take an unprecedented amount of unified cooperation to meet this escalating challenge. The cooperation needed comes in the form of people, governments and businesses recognizing the enormity of the challenge and working together to solve it. That means embracing water conservation is a must, not an option. It means taking a hard look at how we use and abuse our water resources, and passing and enforcing laws that will ensure that individuals and corporations alike are doing what they must do to save and replenish our water.

The other part of the answer is, of course, state of science technology.

At Xziex we believe we have the technology that can help solve some of the world’s water crisis. Since the Xziex machine can produce clean, safe water out of thin air, the options these miracle machines offer to save and improve people’s lives are nothing short of extraordinary. And all we need to do is have people like you share the story to start the ball rolling. Once the people in the United States have begun using the Xziex Machines, we intend to begin reaching out to the rest of the world. And until that time, we are so committed to being a part of the solution; we are donating a portion of every dollar earned to organizations that are bringing water to those who need it most.

Finally, there are those out there that only spread doom and gloom about the world water crisis. They say it’s too late for anyone to really make a difference. At Xziex, we don’t believe a word of it. With the right cooperation and technology, we believe we all have the power to improve life and change our planet’s future. And our belief is based on rock solid facts. So, don’t let anyone tell you differently.

Because some times the truth doesn’t hurt.

It heals.